Cycling 2020: formal Request For Proposals

Applications are invited for the production of an attractive, readable brochure of approximately 36 pages, entitled “Cycling 2020”, for use by Cambridge Cycling Campaign in its campaigning work.

We feel that the necessary knowledge and understanding of the Campaign’s point of view is likely to come from within its membership, but applications from others are also warmly invited and will be considered on an equal basis.

Formal brief

Cycling 2020 is to be a visionary document for cycling in the city over the next 15 years. The brochure will contain a series of achievable but challenging plans for the delivery of an attractive cycling infrastructure, and act as a focus for campaigning.

It will principally:

  • Make a strong case for cycling, through presentation of a range of key policy strands;
  • Give decision-makers a clearer idea of positive things the Campaign actually wants;
  • Provide a ‘pick-list’ of schemes which could be carried out (e.g. the Chisholm Trail; local schemes; opening up of blocked routes, etc);
  • Outline a clear list of theme-based objectives for action (e.g. removal of obstructions; increasing cycle parking to meet demand);
  • Give a focus to get improvements to existing infrastructure to meet the needs of cyclists (and pedestrians);
  • Make suggestions on broader non-physical measures such as driver/cyclist education and training as well as enforcement issues.

Potentially this may also be a document which could be supported by local Councillors (or those standing for election).

This visionary document will not only reflect the emerging transport landscape but look beyond the lifetime of current local government strategies.

The document should present a programme for innovative change, incorporating ideas from countries where levels of cycling are higher than here, and be a challenge to existing thinking in government and local government in the UK.

Further information about the Cycling 2020 initiative

Cycling 2020 will involve a brochure (which is the subject of this Tender request) and roadshow, intended to inspire policy-makers, private developers, employers, and citizens of Cambridge by making the case for Cambridge as a world-class cycling city, as well as dispelling some of the myths about cycling and cyclists. There should be capacity in Cambridge to bring levels of cycling up to those of cities such as Copenhagen on the Continent. The Cycling 2020 brochure will be a key resource used in our future Campaigning.

There exist many good cycle facilities in Cambridge, for instance the cycle bridge near the station and new bridges and paths across the commons. But cycling often suffers from problems – loss of priority at side roads, danger from fast traffic and parked cars, a severe shortage of cycle parking, indirect routes, obstructions in the middle of cycle paths, and being pressured to use unsatisfactory shared-use pavements. These problems stop some people from treating cycling as a viable alternative to the car and, at times, result in degradation of the pedestrian environment.

We want to make the case to decision-makers and private developers for giving cyclists more priority in transport planning, as happens on the Continent, to make cycling a form of transport that everyone will actively want to choose for its many benefits:

  • Cycling is key to better health and increased freedom. Indeed, it is sometimes said that cyclists on average have a fitness level of someone ten years younger.
  • Cyclists make a huge contribution to reducing congestion in the city: imagine traffic queues if there were no bikes!
  • Cycling is often the quickest form of transport in Cambridge, and is a much more efficient use of space
  • And of course, cycling makes a big contribution to the quality of Cambridge’s environment, being quiet and pollution-free.

The Councils and private developers have a key role to play in prioritising cycling more heavily, to remove the barriers that exist, and to open up new routes, particularly as new housing is brought to the area.

One such key route the Campaign wants to see opened up is the ‘Chisholm Trail’ – our proposal for a ‘cycle super-highway’ alongside the railway, joining up the Science Park with Addenbrooke’s (and, indeed, with the new Sustrans route and the Guided Bus path, from Histon to Shelford). This would make cycling the quickest and easiest form of transport between the very many employment, housing and leisure locations across a wide area. This proposal is subject to a separate formal feasibility study which the Campaign proposes to undertake, but the scheme should feature prominently in Cycling 2020.


The brochure is envisaged as a series of linked pieces, about 1-4 pages each (depending on the particular subject) on a range of cycling-related areas. Each will be illustrated with high-quality photography, and the entire brochure typeset and printed to a professional standard. A number of common themes, as well as high-profile ideas we wish to push, will be interspersed throughout.

The format of the brochure is not intended to be a design manual, but rather a visionary document such as “Addenbrooke’s 2020”, though a limited degree of technical parlance, accessibly explained, may be needed.


The intended audiences are:

  • Policy-makers (Councillors, Officials, Senior Officials
  • Private developers
  • Quangos (e.g. Cambridge Horizons)
  • The media
  • Members: provides impetus to get more involved
  • Potential members
  • National policy-makers
  • Students
  • Police
  • Employers (e.g. University of Cambridge, Travel for Work employers, etc.)

Areas for work

This tender covers the three main aspects of the overall programme of work listed below.

Those wishing to tender are invited to bid for any (or all) of the three areas and should make clear for which they are quoting, outlining their existing experience/portfolio and other relevant points in support of their bid.

1. Drafting of the material

As noted above, the brochure will consist of around 36 pages of material, containing a series of linked pieces each of 1-4 pages in length (depending on the particular subject) on a range of cycling-related areas).

Policy strands

A series of policy strands, reflecting the Campaign’s ultimate aims (as distinct from the manner of achieving them) must run through the text. These include:

  • The huge contribution cycling makes to Cambridge
  • Promoting a better quality of life and healthier lifestyles through cycling
  • Issues relating to the environment and climate change
  • Helping children foster independence and improve their health
  • Reducing the volume of traffic, reducing congestion
  • Cycling’s role in facilitating a people-friendly street and city environment
  • Cycling as a cheap, effective, efficient, equitable, benign and reliable means of transport


The areas to be addressed have been identified as follows:

Primary cycle routes
  • Chisholm Trail
  • Routes to villages outside Cambridge
New developments around Cambridge
  • Maintaining levels of cycling
  • ‘Designing in’ best practice
  • Home zones
Removal of barriers to cycling
  • Obstructions
  • Maintaining priority at side-roads
  • The best way to provide for cyclists (on-road vs. off-road)
  • Good design in pedestrian/cycle crossings
  • Convenience vs. safety
Managing / taming traffic
  • Area-wide speed limits
  • ‘Addressing traffic’ (issues arising from traffic (e.g. speeds rather than building new infrastructure))
  • Home Zones
  • 20mph zones
  • Avoiding creating danger (e.g. cyclists not used as traffic calming)
  • How cycle-friendly infrastructure is pedestrian-friendly
  • Cars on pavement
  • Failure to give proper attention to the needs of cyclists in traffic management schemes
Education and training
  • Cyclists, motorists and bus drivers
  • Pre-driver training
  • Independent cycling as a way to learn life skills
  • Enforcement issues (both for motorists and for cyclists)
Cycle parking
  • Shortage
  • Quality
Reallocation of roadspace
  • Car parking and how to reduce it
  • Bus lanes
  • Alternative uses for space (e.g. Queen’s Road)
  • Finding ways to accommodate cyclists and pedestrians
Dealing with the legacy of bad infrastructure
  • Upgrading design of poor-quality, shared-use pavements and consideration of replacing them with on-road cycle lanes
  • Addressing niggles on a city-wide basis

Discussion of these should represent the Campaign’s position on these areas as has been discussed through its Newsletter from time to time and other public material as listed in the sources below. (It is for this reason that it is thought most likely that existing members will be in the best position to judge its editorial stance, but others demonstrating a politically-aware cycle-friendly stance in line with the Campaign’s position – as publicly expressed – will equally be considered.)

The material will be prefixed by an Executive Summary to be supplied by the Co-ordinator of the Campaign early on during the process of drafting material.

Suggestions for photography should be included for handover to the selected photographer. Ideally, the drafter and photographer should liaise through the process of drafting so that the process of assembling photography can begin earlier, ensuring that it is sourced through a range of seasonal conditions.

2. Photography and drawn illustration to accompany the material

The brochure is to be illustrated throughout with high-quality photography (and drawn illustration where possible). A photographer is thus sought.

As a guide, some 3-5 photographs might be needed for each of the c. 36 pages, and should clearly demonstrate, in an attractive manner, the points being made within the supplied text. Material should be sourced through a range of seasonal conditions.

The Campaign’s existing archive of photographs, and those available in the online mapping system can also be used, but it is expected that much sourcing of new photography will be needed.

Material, including that sourced from existing photography, will need to be prepared so it is ready for typesetting.

Pre-processed images must be supplied on disk to the Campaign upon completion.

3. Design and typesetting of the brochure

The entire brochure of c. 36 pages will need typesetting in full colour and prepared as a pre-press PDF for printing. A designer is thus sought.

As part of the overall work package, the designer shall provide advice concerning selection and tendering of a printing company and shall liaise, during the course of the typesetting phase, with the selected company where necessary.

In addition to the finalised PDF, a copy of the source files, as well as an export of the entire brochure in RTF/MS-Word (or clean XHTML) plus images, will be required for transfer to the web. (The final web-conversion process will be done by the Campaign’s Webmaster.) A web-resolution PDF file must also be supplied.

Intellectual property

All material submitted (including unprocessed photographs) by the chosen bidder(s) will become the intellectual property of the Campaign, but the right to be recognised as the author of the work will remain.

Sources of material

Suggested sources of material from which the successful bidder(s) will be able to draw include:

  • Material from the Campaign’s website which covers over 2,000 pages;
  • The Campaign’s Manifesto;
  • The Campaign’s formal Position Papers;
  • Material from the Campaign’s digital archive of documents and photographs, a selective copy of which will be made available to the successful bidder;
  • Ideas from existing design guides and other documents produced by other bodies nationally and internationally might be drawn upon;
  • The results of our Members’ Survey ([1] and [2]) (though the views therein should not necessarily be considered representative of the direction the Campaign is to be moving in).

Judging of Tender proposals and progress of the work

The Tender process is now closed so details have now been removed from this page.

Editorial control and monitoring

A second panel will also be set up to monitor the progress of work by the individual(s) carrying it out and to report back to the Committee.

One member of this panel will be appointed (by the Committee of the Campaign) as Co-ordinating Editor of the publication. The successful bidder(s) will liaise regularly with the Co-ordinating Editor (and thence the panel) and shall demonstrate steady progress.

The Committee, acting through the Co-ordinating Editor, will be responsible for the final approval of material in accordance with its normal procedures. The Co-ordinating Editor will liaise with the Committee and the Grant Funder throughout the process.

Material will be signed off with the Co-ordinating Editor upon completion.

In the event of a dispute, the Committee of the Campaign shall act as an appeal body, the process and conditions for which shall be included within the contract for work to be agreed and signed by the chosen bidder(s).


Assuming confirmation of successful bids by end of September 2006, the following deadlines shall be required, though earlier dates will be considered favourable by the judging panel and monitoring panel:

  • Writing of the material should be completed by end of January 2007.
  • Photography to be completed by end of February 2007.
  • Typesetting will need to be completed by end of March 2007.


The total budget, to cover all three areas listed above (which does not include printing and related costs) is £6,500. Proposals should indicate the proposed fee being requested.

Payment shall be made in the form of cheques, as 25% in advance and the remainder upon sign-off completion. Taxation and related legal matters shall be the responsibility of the selected consultant(s).


Tender proposals should be sent, as an e-mail attachment, in PDF or Word format, to the three panel members listed above by Friday 15th September 2006.

One panel member will confirm safe receipt of Tender proposals by return of e-mail.