This summer, Camcycle, in association with local law firm Tees, is launching CamcycleQuest, a new cycling initiative to encourage people in the Cambridge area to get on their bikes. Armed with a booklet of clues and objects to find around Cambridge, CamcycleQuest participants are encouraged to find out more about the city and explore new cycle routes with family and friends. Clue booklets will be available to buy at events and locations around town from the beginning of August and those who complete the quest will receive a certificate and be entered into a draw to win prizes such as a children’s cycling helmet and a cargo bike e-conversion.
Cambridge is the UK’s cycling capital, but there is huge potential to grow cycling to the levels seen in places like the Netherlands and expand participation across all ages and abilities. Camcycle hopes that by promoting car-free summer fun to locals and visitors, more people will discover the power of pedals. Tees is keen to share its commitment to healthy and active lifestyles with its support for CamcycleQuest following on from other cycle-based sponsorships including Chelmsford’s Junior Triathlon Club and world champion triathlete Emma Deary. The organisation will also be encouraging all its Cambridge employees to take part.
“Cycling is already very much a part of Cambridge’s identity,” says Janine Collier, Executive Partner at Tees. “However, any action that will encourage even more people to start using their bikes, especially with the environment and climate change now so high on the agenda, is highly deserving of support and we’re very happy to be sponsoring CamcycleQuest this summer.”
Roxanne De Beaux, Executive Director at Camcycle, says, “We’re delighted to launch CamcycleQuest as a new celebration of Cambridge’s cycling culture and a way to invite more people to discover the joys of cycling. It’s great to be working with Tees, whose passion for promoting community activities makes them the ideal partner to help us make CamcycleQuest a success.”
CamcycleQuest will run throughout August and September, with participants encouraged to tag their quest progress using #CamcycleQuest on social media. Representatives from Tees will present prizes and certificates on Saturday 21 September at Camcycle’s Cargo Carnival on Lammas Land, part of the charity’s annual Cambridge Festival of Cycling. More information will be available soon at cambridgefestivalofcycling.org/camcyclequest