This article was published in 2021, in Magazine 151.
‘Men and Women of the Cycle Chic Movement! Reject the ridiculous marketing antics of would-be profiteers eager to sell you products you simply don’t need! You already have established your style. Merely transfer it to the bicycle. Ride on.’
Copenhagen Cycle Chic is the blog that launched the ‘cycle chic’ name and dozens of imitators across the world from Sheffield to Sydney. Urban mobility expert (and speaker at the Camcycle 2015 AGM) Mikael Colville-Andersen started putting his pictures of everyday cycling in Copenhagen on the internet in June 2007. The latest post shows Danes continuing to cycle during the pandemic. The Good News and the Bad News About the Cycle Chic Movement is a post from June 2009 which reminds people that you don’t need special ‘cycling clothes’ to ride a bike for everyday journeys, despite the efforts of businesses to sell you them. He writes ‘whatever clothes you wear as a pedestrian are suitable for riding a bicycle. You KNOW this. You were young once. You did it then.’