This article was published in 2010, in Newsletter 90.
The Cambridge Cycle Challenge is a free, workplace-based event taking place between Monday 7 and Sunday 27 June 2010. It’s being run by CTC and funded by Cycle Cambridge.
The Challenge is simple. Businesses across the Cambridge area are invited to compete to see who can get the most staff riding a bike for at least ten minutes over the three weeks in June. Participants log their cycling trips online. There are spot prizes for individuals (e.g., a Trek 7.5 FX hybrid bike worth £625) and team prizes for those companies that get the most people cycling (e.g., a masseuse for the day). One of the chief aims of the Challenge is for experienced cyclists to encourage rusty or novice cyclists to give cycling a go. Free cinema tickets are up for grabs.
The aim is to change people’s perception of cycling, to make it as fun and positive as possible, with the hope that they will cycle more in the future.
It’s not just about cycling to work – participants can cycle anywhere and at any time during the Challenge period and still log their journeys.
As an added incentive, Cambridge businesses will also be competing against Oxford businesses, whose own Cycle Challenge will be running at the same time. The two cities will battle it out to see who can recruit the largest number of new cyclists over the Challenge period.
Once a company or organisation registers online – at www.cambridgecyclechallenge.org.uk – individuals can start logging their journeys. A registration pack containing posters, flyers and cycling gear can be dropped off at the company. And then the prizes are awarded.
Companies are being encouraged to register early so the Challenge can get a bit of momentum going – Oxford won’t be beaten any other way!