This article was published in 2009, in Newsletter 84.
Marketing and promotion are a key part of the Cycle Cambridge programme, funded by Cycling England. The Cycle Cambridge team will be launching the first of its campaigns in May and June leading up to a series of events in Bike Week (13- 21 June).
The Cycle Cambridge team are keen to find out about your cycling journeys in Cambridge. If you do not cycle or would like to cycle more often we would also like to find out what prevents you from cycling. Throughout May look out for the Cycling in Cambridge questionnaire which covers a range of important cycling issues. It will be distributed together with a copy of the updated Cambridge cycle map to all houses within a 6 mile radius of Cambridge. There is an opportunity to enter our freepost free prize draw to win a £500 local bike shop voucher or runner-up prizes of £10 cinema vouchers. Additional copies of the questionnaire and new map are available from the team on 01223 699913. The questionnaire and prize draw entry form can also be filled in online at www.cambridgeshire.gov.uk/cycling
Throughout May and June you will also see the new ads promoting the ‘easy way’ to Cambridge by commuting by bike. These can be seen on buses across the city, on Outspoken courier bikes and in magazines including South Cambs magazine and Explorer.
We are also currently confirming events which are happening during Bike Week. Our main event is the Bike Fair which is being held on Parker’s Piece on 13th June and will be part of the 800 Gown, Town and Country show. Attractions include BMX display team with children’s stunt workshop, local and international bike retailers, Dr Bike, cycle security team, adult cycle skills advice and free cycle maps, information and bike goodies. We look forward to seeing you there!
For further information contact the Cycle Cambridge team on 01223 699913 or visit their Cycling pages at www.cambridgeshire.gov.uk/cycling
Hayley Clarke (Cambridgeshire County Council)