This article was published in 2008, in Newsletter 78.
This year Bike Week is 14 to 22 June, and the emphasis is very much on getting publicity in mainstream publications.
Bike Week once again has a commercial sponsor, in the form of Nokia, and the partner charity is Sport Relief. This year, nationally, the event is challenging families to get out of their cars, step away from the TV and get on their bikes. The call to action is ‘Free the Family’, to rediscover how much fun you can have together on a bike. The aim is to get half a million people on their bikes, with the help of free Nokia Maps, and some free software for GPS-enabled Nokia phones.
To find out about events in your area, use the “Find your nearest event” link on the Bike Week website, www.bikeweek.org.uk.
Bike Week – Everyone Active
We asked Riaan Herholdt of Everyone Active to tell us about some cycling events he’s organising for Bike Week at Abbey Pools.
We are planning to promote Cycling and Exercise during June by means of cycling displays and organising a Kiddies Bicycle ride.
Firstly we will have a Spinning promotion on Friday 20 and Saturday 21 June at Coldham’s Lane Sainsbury’s. Spinning is a group exercise class which is motivated by an instructor and background music and performed on a stationary bicycle, called a Spinning Bike. We will have two demonstrations of this activity at Sainsbury’s each day. Spinning is a fantastic exercise to keep fit or to burn some extra calories!!!
We are also planning an Open Day for all members of the public on Sunday 29 June, when there will be an outdoor Spinning class in our parking area.
Our main event will be a bike ride which is aimed at all children of all ages and parents and anybody that’s up for an easy cycle. We are hoping to go for an early morning cycle, starting at Everyone Active, cycling towards the Green Dragon pub and back again. Refreshments will be arranged at the turning point. All children and parents are welcome to join in our cycle and can make use of our swimming pool to cool down afterwards.
If you want more details regarding our Open Day Cycle Event, please contact us at Everyone Active at the Abbey Pools.
Contact details: 01223 213352