This article was published in 1999, in Newsletter 23.
A new research project examining ‘Workplace Cycling Cultures, Modal Shift and Bicycle Design’ will begin at Anglia Polytechnic University in May. The two-year study will focus in-depth on six Cambridge workplaces, two of them in the Cycle-Friendly Employers’ Scheme and two in Travel for Work, with the aim of learning how individual and organisational objectives and practices work together in building sustainable workplace ‘cycling cultures’ – and comparing the transport cultures across the two schemes and with non-scheme workplaces. The project has been awarded a £96,000 grant under the government’s Inland Surface Transport Programme, although half this figure in fact represents the staff time committed by participating employers.
The project will be carried out at the Science and Technology Studies Unit by Campaign members Paul Rosen and David Skinner. It draws on their previous research into organisational change and especially on Paul’s work on the bicycle industry, cycling culture and transport policy and planning. The project will result in policy recommendations and a national symposium on workplace transport cultures. It is also expected to lead to the development of new utility bicycle designs, through the involvement of Dawes Cycles – perhaps Campaign members will eventually be able to ride a ‘Cambridge Commuter’ bike!