This article was published in 2018, in Newsletter 139.
The middle of June marked Clean Air day and a host of new launches designed to transform travel around Cambridge.
On Wednesday 20 June, we were invited to attend the launch of Smart Cambridge’s new MotionMap travel app and wayfinding screens to help residents, commuters and visitors plan their journeys around the city. The app brings together ‘real-time’ and local timetable information to predict travel times more accurately and suggest the best routes in and around Cambridge – using a mix of buses, trains, walking and cycling.
Within a week, nearly 900 people had downloaded the app and many local businesses had enquired about installing smart lobby screens (top right) in their reception areas to guide staff and visitors.
These journey planning tools are being trialled with the support of the Greater Cambridge Partnership to encourage people to make sustainable travel choices and help reduce congestion. They’re keen to get feedback to improve the app and wayfinding screens; please email firstname.lastname@example.org with your comments and enquiries.
On Thursday 21 June, two more new launches hit the streets as first Zedify (see next article) and Mobike (see photo) came to town. Mobike joins existing bikeshare company, Ofo, in the city and rolled out an initial fleet of 100 bikes which it hopes to expand in the coming months depending on the demand and popularity of the scheme.