Cambridge University seems to pinning its colours to the handlebars.
In June last year the CamCard, an identity card which is given to each University alumnus, was redesigned featuring a Cambridge Blue town bike.
This month is has been announced that the University has teamed up with British bike company Bobbin to launch its own line of branded bicycles. These will be complete with Cambridge Blue detailing, the university crest embroidered onto a leather saddle and ‘racks for carrying luggage, studying material, or picnics on’. There will be both city bike and racer models and are said to be designed for ‘light hills’.