Following the closures of H. Drake and Howes Cycles in recent years, this marks the end of an era of long-established traditional bike shops operating from the centre of Cambridge. Shops like these grew in the early days of cycling and survived by providing a personal service to long-standing customers who kept the same bike for many years.
Nowadays retailers have to compete with vast online sales channels and customers’ habits are very different. Responding to the changing market, Ben Hayward Cycles established a branch in Horningsea in 2009. Business there has grown whereas that at the Cambridge shop has diminished and it will close just before Christmas.
Making the Horningsea branch their centre of operations will enable them to develop their service-led business without the need to split resources across two stores. It is located within the Scotsdales Garden Centre complex.
We send them our best wishes for the future success of their business.