As part of the County Council’s Local Sustainable Transport Funding, the Cambridgeshire Cycle Challenge will be run again in autumn 2014 and is open to all businesses in Ely, Huntingdon, St Ives, villages and science/business parks along the A10 and A14/Busway corridors as well as Cambridge and the surrounding areas in South Cambridgeshire.
The Challenge is a web-based competition to see which businesses can get the most people cycling over the four-week period from 15 September to 12 October 2014.
The aims are to encourage more new people to cycle to work and encourage people who already cycle to work to do so more often, as well as increasing the uptake of cycling in Cambridge and along the A10 and A14 corridors. To assist employers with internal promotion, appropriate marketing material will be provided. In addition there will be lots of prizes for local teams and individuals to win throughout the challenge period, as well as bike try-outs, Dr Bike and associated cycle-based events taking place during the lead-up to the Challenge start.
This year the Challenge is being run by PleaseCycle who are providing the IT solution which can be updated via PCs, tablets and smartphones. Local company Outspoken Cycles will be responsible for business engagement and running the promotional events during the lead-up to the Challenge early in September. CycleStreets are also a partner in the project and will be integrating their mapping functionality into the PleaseCycle solution.
The website (CambsCycleChallenge.pleasecycle.com) should be up and running from the first week of August when you will be able to sign up to participate.
If you have any questions or queries or would be interested in running a promotional event at your work premises in September, please contact: Gary Armstrong (Challenge Coordinator) by phone on 07777 656142 or email: firstname.lastname@example.org.
The Challenge is run by the Cambridgeshire Travel for Work Partnership, Cambridgeshire County Council and PleaseCycle.