This article was published in 2013, in Newsletter 107.
The Cycle Challenge is back after a two-year break and it’s grown!
As part of the County Council’s Local Sustainable Transport Fund bid, the Challenge is now open to businesses in Ely, Huntingdon, St Ives, villages and business parks along the A10 and A14/Guided Busway corridors as well as Cambridge.
The Cambridgeshire Cycle Challenge is a fun, free competition to see which businesses can get the most people cycling over three weeks, from 13 May to 2 June 2013.
This year, the Cycle Challenge needs to reach even more of those potential cyclists hiding at the back of the office. With developments springing up round Cambridge and the market towns, and the increased pressure on the roads, colleagues who are new to the area – or just plain lazy -must be persuaded back on bikes to rediscover the joys of cycling. It only has to be for ten minutes and it doesn’t even have to be the commute to work – anywhere, anytime will do. The Challenge does deliver long-term results: after the 2011 competition, 73% of non-cyclists, and 58% of occasional cyclists, said they intended to cycle more often.
Those businesses that put pressure on staff to sign up early to the Challenge are the ones that recruit the largest number of people. This is even more true of large organisations, where it takes longer for the message to spread. To make the job easier, packs of promotional materials and cycling goodies can be sent out to companies well before the Challenge. There are lots of fantastic prizes for local teams and individuals to win during the Challenge, as well as Try-a-Bike and Dr Bike events taking place over the three weeks.
Register your company or department at: http://www.lovetoride.net/cambridgeshire and then your colleagues can sign up, log their trips, set goals and size up the competition.
If your organisation took part in the 2011 Cambridge Cycle Challenge, there’s no need to reregister – you’ll be able to access your profile on the new website using the same email address and password you used before.
If you have any questions, get in touch with:
Vanessa Kelly (Challenge Manager) by phone: +44 (0)7817774649 or email: email@example.com
The Challenge is run by Cambridgeshire County Council and Challenge for Change.