This article was published in 2021, in Magazine 151.
Local friends Miranda and Hilde explain how cycle delivery for local orders fits perfectly with the ethos of their vintage fashion company
We launched Moss & Rose in 2019: a vintage clothing company with sustainability at its heart. We love handpicking the clothes and we sell them through our website as well as at pop-up events from the vintage caravan we affectionately call Cassie. The motto ‘Reuse, Reduce, Recycle’ is important for both of us – not only in wanting the fashion industry to increase its sustainability but also in how we operate.
When Covid-19 hit and we expanded our online shop, it was liberating to be able to jump on our bikes to deliver any local orders. Not only does the two-wheeler reduce emissions, but it gives us that much-needed exercise too. Miranda delivers within Cambridge and its northern villages using her cargo bike. She can go quite far thanks to the power of battery boosts! Hilde serves the villages south-west of the city. If there is a particularly bulky order, or someone has requested a few bags of items to try on, she’ll dig out the children’s old Burley bike trailer.
However, bicycle delivery is not always peachy. Hilde (above right) is a desperately fair-weather cyclist so when there is a blustery wet autumn day you have to drag her out for delivery. Tempt her with a warm cup of tea on return and she will do it – begrudgingly. Miranda is not as bothered by the weather, unless it’s a very gusty day, which makes for quite a wobbly journey! As for those horrid potholes … you know what we are talking about! So when Click It Local came on the Cambridge scene last year, we were delighted. We were attracted to their support of local shops and their bike delivery service in conjunction with Zedify, which has really helped us delegate some of the work.
The majority of our customers are sustainability-minded, so a green delivery ties in nicely with our ethos. Who doesn’t like to know that their sustainable clothes shopping gets delivered by environmentally-friendly bicycle? Moreover, bicycle deliveries help us keep costs (and prices to our customers) down, so it’s a win-win-win!
When pandemic-related restrictions allow, we’re keen to re-organise a bike access pop-up event in Cambridge with the Sassy Lassies Cycling group and Let’s Ride Pop-ups.